Procure.ae targets the local corporation, government, and educational institutes to improve their operations by providing cost-effective and efficient solutions. With a large number of small to large commercial firms, government, and public institutions, the company has maintained well-established sales and service relationships. The goal of Procure.ae is to provide service solutions to its customers.

Procure.ae has come a long way in becoming a trustworthy provider of state-of-the-art end-to-end technology solutions. Procure.ae provides wide-ranging office products, including Conferencing Equipment, Paper Handling Products, Interactive Presentation Solutions, Document Imaging Tools, Furniture, ID Card Printers, and much more. Product lines include Panasonic, Polyvision, Hitachi, 3M, Numonics, Team board, Plus, Quartet, Boxlight, Elmo, and NEC. Our long-term, exclusive relationships with the manufacturers of products allow us to ensure that our customers receive the best cooperation and support from the manufacturers. We also pay a great deal of attention to sales services and maintain a dedicated in-house customer service team to provide prompt service to our customers.

Procure.ae has adapted the strategy to become a "one-stop shop for all office electronics needs" and is adding new lines to its product range such as telephony and video conferencing systems.